In the beginning of 2017 Senna (Creative Director) and Oscar (Director of operations) started a new nightlife event in Amsterdam. Every 2nd Friday of the month it was their time to shine. The events did good, but after a while, they felt like something was missing…
The impact they were able to make was only limited to 600 people. Somehow they felt stuck because they weren’t able to expand anymore. They seemed to have reached their limit and it felt like there was no way out. Besides, it felt like creating marketing and content strategies, to promote the events, was much more fun to do than actually doing the events itself.
Something had to change…
Now a couple of years later, they run a business that has endless possibilities to expand and they never felt like something was missing ever again.
Senna and Oscar came up with a strategy to reach more people, make the brand known nationally, make a bigger impact & drive more sales. The idea was to create concepts on YouTube which would promote the events. It had to be something big to be able to host multiple events in multiple locations, instead of just Amsterdam.
The concept called: ‘Bedroom Secrets’ was a national hit. 4+ Million people watched the videos. Even the news caught on to it and for months people were talking, hearing, and seeing things about the brand. This changed everything.
Suddenly companies started to reach out, asking to create content/sponsor content that would generate the same brand awareness and sales as it did for them. All this happened by accident… But sometimes the best stories start as an accident, haha.
Oscar and Senna found their purpose in making brands known, get people to engage with a brand & drive people to action / generate more sales. And most importantly, this time there was no limit to the number of people they could reach and have an impact on.
A couple of years and many successful projects later, it’s the company’s sole purpose to create online strategies and content to grow brands & followers that make you money.
Ps, though it’s not our purpose anymore to organize awesome parties. We still know where all the hot spots are and how to party the right (and only) way, in Amsterdam! Don’t hesitate to reach out for a drink or some nightlife tips!
Growth Hacker Pur Sang
CEO – Australia
CEO – Philippines